Europe Fly TWA Jets Travel Advertising Poster


Genre: Travel
Artist: David Klein
Year Printed: c. circa 60's
Size: 27 x 41 inches
Country of Poster: Unknown
Restoration Detail: Unrestored
Grade: Very Fine
Additional Information: Original TWA Linen backed travel poster. Great condition. Fly Europe with TWA Jets. The image features famous European sites such as the Eifel Tower; the Roman Coliseum, Swiss and Italian Alps, Greek columns, and Viking boats. This Europe poster was created circa 1960 by the gifted American artist David Klein (1918 –2005) for TWA. Klein chose to depict some of the European highlights for this poster: The Roman Colosseum, a Greek column, the Eiffel tower in Paris, the Big Ben in London, a Venetian gondola and a woman dressed in a dirndl (traditional feminine dress worn in Austria, South Tyrol, and Bavaria). TWA (Trans World Airlines) was formed in 1924 as Transcontinental & Western Air. The airline’s first route was New York to Los Angeles, soon followed by multiple National routes. The airline expanded to serve Europe, the Middle East and Asia after WWII when the company was under the control of Howard Hughes, owner from 1939 until 1961. Hughes was a dominant force in expanding and promoting the routes flown by his company. The economy was vastly improving, and travels through air for business and pleasure increased too. Posters were a key element to promoting this form of travel and TWA. The airline started a decline in the 1970s that ended up in a third bankruptcy that caused their acquisition by American Airlines in 2001. The airline operated in 132 destinations worldwide and had a fleet size of 190. The artist of the poster, David Klein, was best known for his influential work in advertising. Although he produced illustrations for Broadway theatrical productions, Hollywood films, the United States Army, and numerous corporate clients, Klein is best remembered for the iconic travel images he created for Howard Hughes and Trans World Airlines (TWA) during the 1950’s and 1960's.

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