Emprunt SNCF 1957 Souscrivez Travel Advertising Poster
| Genre: | Travel |
|---|---|
| Artist: | Paul Schmitt |
| Year Printed: | 1957 |
| Size: | 24.25 x 39" |
| Country of Poster: | Unknown |
| Restoration Detail: | Unrestored |
| Grade: | Very Fine |
| Additional Information: | Original 1957 “Emprunt SNCF Souscrivez” vintage French poster by Paul Schmitt, linen-backed and ready to frame. The poster had been folded for shipment and the fold lines were restored. No paper loss. Step into France's lively postwar period with this striking and genuine 1957 “Emprunt SNCF Souscrivez” vintage poster, skillfully crafted by renowned artist Paul Schmitt. Made as part of the national campaign to promote public support for the French National Railway Company’s (SNCF) loan, this rare and eye-catching piece is more than just a collector’s item — it’s a significant artifact of France’s industrial and artistic history. Paul Schmitt’s acclaimed graphic style stands out in this poster. His lively composition, intentional use of red, white, and blue from the French flag, and vivid imagery embody the optimism and progressive spirit of 1950s France. Schmitt adeptly uses bold typography and stylized railway themes—a powerful locomotive painted in deep blues, reds, and yellows that races across the vintage poster, symbolizing movement, progress, and the collective effort to modernize France’s transportation system. This striking poster adds mid-century modern style to any space—living rooms, offices, creative studios, or railway memorabilia collections—making it a conversation piece with layers of history, culture, and top French graphic design. It is currently the only known copy of this poster. Commissioned in 1957, this poster was part of a broader national campaign encouraging citizens to invest in SNCF, supporting reconstruction and innovation after World War II. The slogan “Souscrivez à l'Emprunt SNCF” (Subscribe to the SNCF Loan) resonated across the country, appealing to civic pride and the shared goal of a brighter, more mobile future. The poster serves as a tangible reminder of a time when art, industry, and public spirit came together to shape a nation. A accompanies each poster. We use proper, sturdy packaging to ensure safe delivery. Consider The Vintage Poster your trusted source for antique posters. You will be satisfied with our service, and we're always ready to assist you. Our current inventory is available online and updated regularly. To purchase, add the item(s) to your cart and proceed to checkout. They will be shipped quickly to your door. Your satisfaction is our top priority, and we stand by it. |
All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Archival materials and Acrylic UV Plexiglass when framing your items to protect and preserve your posters.
