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"Industrial Design... It's a simple exercise - a little logic, a little taste and the will to cooperate."
- Raymond Loewy, 1979
Loewy created a maquette for the lithograph after a 1939 rendering prepared by Loewy's design firm. Using this maquette as a model, mylar sheets (one for each color), were prepared by Alberto Barrera, under the artist's direction, and then chemically transferred onto emulsion-coated aluminum lithographic plates at the American Atelier in New York City.
A first proof was pulled, corrections were made by the artist by hand to the proofs and approved by the artist. Second and third proof were pulled which were also corrected and modified by the artist. Thereafter, the artist approved a B.A.T. The edition was pulled, one color at a time under the supervision of Technical Director, Mauro Guiffreda at the American Atelier. The finished lithograph has been changed substantially from the original maquette and first proofs.
Each print in the edition was inspected and initialed by hand in pencil by Loewy at The American Atelier in December 1978.
Edition Code: LR127
Plates/Screens: 12 Plates
Dominant Colors: Light Grey, Charcoal, Orange
Paper: Somerset |
