Winter Holidays Twice as Great - In Switzerland Travel Advertising Poster
| Genre: | Travel |
|---|---|
| Artist: | Philipp Giegel |
| Year Printed: | 1966 |
| Size: | 40" x 25.25 |
| Country of Poster: | Unknown |
| Restoration Detail: | Unrestored |
| Grade: | Very Fine |
| Additional Information: | This vintage Switzerland travel poster captures the elegant simplicity of mid-century Swiss tourism design. Created in 1966, Philipp Giegel's offset lithograph celebrates winter holidays in Switzerland with a striking silhouette composition—two figures, arms raised in pure joy, against a crisp white background. The message is direct and powerful: "Winter Holidays twice as grand—in Switzerland." No unnecessary detail. No cluttered imagery. Just the promise of winter exhilaration. Giegel understood what made Swiss tourism posters collectible: restraint. While other designers of the era crowded their work with scenic vistas and technical detail, Giegel distilled the entire experience into a single, unforgettable gesture. The raised arms suggest celebration, freedom, mountain peaks, and alpine triumph all at once. The Swiss flag punctuates the design with national pride. This is modernist efficiency applied to the language of aspiration. The "twice as grand" tagline reveals the marketing strategy of 1960s Swiss tourism—the implicit promise that winter holidays in Switzerland offer something doubly rewarding: the natural beauty of alpine landscapes combined with the cultural sophistication Switzerland promised to travelers. For collectors, this poster represents a specific moment when Switzerland was positioning itself as the destination for refined, active leisure. The condition is exceptional. Grade A, linen-backed, excellent throughout—this poster has been properly archived from its creation. The offset lithography process has preserved the crisp black silhouettes and white field with remarkable clarity. For collectors of Swiss tourism posters or mid-century travel graphics, rarity matters; well-preserved examples from the 1960s are increasingly difficult to locate. Swiss travel posters remain among the most sought-after vintage designs in the collecting community. This 1966 Giegel represents the golden age of alpine tourism promotion—when Switzerland marketed itself as an experience, not just a destination. Original offset lithograph. Linen-backed. Ready to frame. ✓ Certified authentic 1966 original offset lithograph by Philipp Giegel ✓ Exceptional preservation: Grade A condition, professionally linen-backed ✓ Collectible rarity: well-preserved Swiss tourism posters from this era are increasingly scarce |
All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Archival materials and Acrylic UV Plexiglass when framing your items to protect and preserve your posters.
