Air France, Win The Heart of the World travel poster
| Genre: | Travel |
|---|---|
| Artist: | Anonymous Artists |
| Year Printed: | c. 1997 |
| Size: | 24" x 31" |
| Country of Poster: | Unknown |
| Restoration Detail: | Unrestored |
| Grade: | Very Fine |
| Additional Information: | Original vintage Air France advertisement from the mid-to-late 1990s, part of a campaign with the slogan "Gagner le cœur du monde," which translates to "Win the heart of the world." Archival linen-backed in very good condition, ready to frame. The advertisement visually represents this slogan with a jet's contrail forming a heart against a deep blue sky. The campaign emphasized a new philosophy for the airline, focusing on closer customer relationships. This advertisement ran around 1997 and 1998, with the slogan appearing on promotional materials such as timetables and in commercials. Air France's advertising campaigns have evolved significantly over the decades, shifting from promoting the simple ability to travel to highlighting the unique "French art of living." The campaign focused on emotional connection, hospitality, and presenting a positive new philosophy for the airline. The visual of a heart made from a contrail was a direct, poetic symbol of this mission. The "Gagner le cœur du monde" campaign stood out for its direct emotional appeal and visually striking simplicity. Subsequent campaigns have focused more on the specific luxury elements and cultural identity of the French travel experience. This poster has been professionally archival linen-backed, a process that stabilizes the vintage paper and protects it for centuries. Excellent colors, as shown. No paper loss and no damage. Each poster includes a . We use sturdy, appropriate packaging to ensure it arrives safely. We strive to provide the most accurate and detailed online descriptions of the artwork's condition. Consider The Vintage Poster your trusted source for antique posters. Buy with confidence. We guarantee your satisfaction and are always ready to help. With over 30 years in the business, we keep our inventory regularly updated and available online. To purchase, add the item(s) to your cart and proceed to checkout. We will ship promptly to your door. Your satisfaction is our top priority, and we stand behind it. France travel poster France Airline a heart travel poster www.TheVintagePoster.com |
All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Archival materials and Acrylic UV Plexiglass when framing your items to protect and preserve your posters.
