Sweetheart of the Show Miscellaneous Advertising Poster


Genre: Miscellaneous
Artist: Zoe Mozert
Year Printed: c. 1954
Size: 8" x11"
Country of Poster: Unknown
Restoration Detail: Unrestored
Grade: Very Fine
Additional Information: SWEETHEART OF THE SHOW. Small pinup created by the artist Zoe Mozert. Size: 8" x 11". Excellent condition. Archival linen backe and ready to frame. Sweetheart of the Show pinup design from Zoe Mozert. Shows a lady with her riding crop; gloves and hat. Prepared to go out for a day on the horses. Zoe Mozert was born Alice Adelaide Moser on April 27, 1907 in Colorado Springs, Colorado. Her father was Fred William Moser, a mechanical engineer of German ancestry. Mozert was an American illustrator. She was one of the early 20th century's most famous pin-up artists and models In 1941, Brown & Bigelow bought Mozert's first nude and signed her to an exclusive calendar contract. During the war, her pin-up series for the company called Victory Girls was published both in calendar and mutoscope-card form. In 1946, Mozert created the publicity poster for Republic Pictures' Calendar Girl, a movie about the Gibson Girl By 1950, Mozert had become one of the "big four" pinup artists along with Rolf Armstrong, Earl Moran and Gil Elvgren.

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