F.A.T.A. Miscellaneous Advertising Poster
| Genre: | Miscellaneous |
|---|---|
| Artist: | Illegible |
| Year Printed: | c. 1945. |
| Size: | 27.25" x 38" |
| Country of Poster: | Unknown |
| Restoration Detail: | Unrestored |
| Grade: | Very Fine |
| Additional Information: | Post-war Italy needed reassurance, and FATA understood that farmers needed more than hope—they needed a guardian. This original c. 1945 Italian offset lithograph presents that protector as a magnificent rooster, his plumage a riot of color (crimson, gold, turquoise, orange) with his tail ingeniously composed of golden wheat stalks. The bird stands sentinel over a cornucopia of farm abundance—fruits, vegetables, and a protective FATA insurance pamphlet spread like a shield. Behind him looms the threat he guards against: a dark, menacing cloud with jagged lightning bolts and a farmhouse engulfed in flames. The composition transforms insurance from abstract contract into vivid narrative: without FATA, your farm burns; with FATA, your rooster stands watch, and your crops remain safe. The symbolism is deliberate and layered. The rooster—historically a symbol of vigilance and protection—becomes the embodiment of FATA's promise. His wheat-tail anchors the message directly to the agricultural community the poster addresses: we understand your world, we speak your language, we protect what you grow. The dramatic contrast between the vivid, warm rooster and the ominous storm cloud creates urgency without hysteria. This isn't fear-mongering; it's truthful acknowledgment of risk paired with the offer of professional safeguarding. The Italian text "Assicurativo contro la grandine" (insured against hail) speaks directly to the specific catastrophic threat that haunted farmers—sudden, violent, devastating. For collectors of insurance advertising and mid-century Italian design, this poster captures a pivotal moment: the reconstruction era, when businesses were rebuilding public trust through bold visual communication. FATA, established in Turin in 1936, was positioning itself not as a distant bureaucracy but as a neighbor invested in agricultural survival. This poster argues that insurance is an act of stewardship, that protecting farms is protecting the foundation of society itself. The rooster becomes a rallying symbol—proud, watchful, undefeated despite the storm raging behind him. The condition speaks to careful handling and professional restoration. The offset lithograph retains vibrant color saturation across all hues—the rooster's plumage glows with warmth and energy, the storm cloud maintains its ominous depth, the golden wheat remains luminous. The linen backing has preserved the paper through decades of agricultural display, protecting it from the very elements the poster warns against. This is a poster that has weathered its own storms and emerged with dignity intact, still standing guard. A rooster with a tail of wheat standing defiant before the storm—FATA's guardian bird reminds us that sometimes the best insurance is having someone who understands exactly what you're protecting. |
All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Archival materials and Acrylic UV Plexiglass when framing your items to protect and preserve your posters.
