Aux Trois Quartiers, "Maitres de l'Affiche" plate 211
|Genre:||Maitres de L'Affiche|
|Genre 2:||Consumer Products|
|Size:||11.25" x 15.75"|
|Country of Poster:||France|
|Printer:||Chaix (Paris, France)|
|Condition Detail:||This poster has slight evidence of mat burn.|
|Additional Information:|| Original lithograph printed in colors, This plate is from the Maitres de l'Affiche (Masters of the Poster) collection one of 256 color lithographic plates delivered to monthly subscribers in sets of four beginning in 1895 and continuing through 1900. The collection was reproduced from the original posters of ninety-seven artists in a smaller 15 3/4 x 11 3/8 inch (40 x 29 cm) format. The individual plates were issued as separate numbered sheet, with the printer's name, "Imprimerie Chaix," in the margin at the bottom left hand corner and blind stamp.
The full size poster advertises oriental rugs at the Aux Trois Quartiers on the grand Boulevard de la Madeleine.
This smaller format and the fact the "Maitres" were a paid subscription allowed the printer to use the latest state-of-the-art printing techniques not normally used in the large format posters. High-quality paper was used, whereas the posters were usually printed on lesser quality newsprint. This explains why the quality of the printing, in the "Maitres de l'Affiche," usually far exceeds that of their larger counterparts.
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