Moutarde Amora (Mustard) linen backed Food & Beverage Advertising Poster
| Genre: | Food & Beverage |
|---|---|
| Artist: | Leon Dupin |
| Year Printed: | c. 1930 |
| Size: | 20 x 39" |
| Country of Poster: | Unknown |
| Restoration Detail: | Unrestored |
| Grade: | Very Fine |
| Additional Information: | Original Amora Mustard Poster by Leon Dupin – Archival linen-backed French lithograph. Very fine to excellent condition. Undated, but it is presumed to be from the 1930s. A striking original vintage poster advertising Amora Mustard, designed by the renowned French artist Leon Dupin. This authentic piece features Dupin’s signature style and vibrant imagery, capturing the classic French culinary spirit that has made Amora a household name since the early 20th century. Art deco era. Consumed for thousands of years, mustard is a condiment known for its medicinal qualities. Around 1750, Jean-Baptiste Naigeon, the son of a master vinegar maker, revolutionized Dijon mustard by replacing vinegar with unripe grape juice. This new recipe made the mustard milder, more fragrant, and helped it last longer. In 1919, the Bizouard family, who had taken over the business, registered the 'Amora" brand. The name is credited to Armand Bizouard, who, upon tasting the mustard, is said to have exclaimed, "This is a wonderful mustard, it will be Amora!" Amora was the name of the rising sun god Ra Ora (Amon Ra). Enchanted by this divine connection, the new brand name was adopted. A striking vintage poster advertising Amora Mustard, designed by the renowned French artist Leon Dupin. This authentic piece showcases Dupin’s signature style and vibrant imagery, capturing the classic French culinary spirit that has made Amora a household name since the early 20th century. Dupin worked with printer Joseph-Charles until 1936. He became the first poster artist at Prot Brothers. in 1936, he declined an offer to go to work in the United States for the studio of Walt Disney because the idea of leaving France and having to learn English made him reject this proposal. In 1939, he participated in the founding of the Academy of the Poster. The poster is professionally archival linen-backed, ensuring preservation and stability, and is ready to be framed to your exact specifications. Condition is excellent, with vivid colors and crisp lines throughout—a testament to its careful conservation. Rarely available and with only a few copies found over the years, this piece is essential for collectors of vintage French ephemera, culinary memorabilia, or Art Deco advertising enthusiasts. The poster will act as a vibrant focal point in any kitchen, dining area, or gallery wall. Each poster comes with a . We use durable, appropriate packaging to ensure it arrives safely. Consider The Vintage Poster your trusted source for antique posters. We guarantee your satisfaction and are always ready to assist. Our current inventory is available online and updated regularly. To purchase, add the item(s) to your cart and proceed to checkout. They will be shipped promptly to your door. Your satisfaction is our top priority, and we stand by it. # |
All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Archival materials and Acrylic UV Plexiglass when framing your items to protect and preserve your posters.
