MENTHE - PASTILLE Food & Beverage Advertising Poster
|Food & Beverage
|51" x 78"
|Country of Poster:
|Original MENTHE - PASTILLE antique French liiquor vintage poster. Created by master artist Leonetto Cappiello. Another one of Cappiello's great images using a satyre statue that comes to life after drinking his glass of the Menthe-Pastille. Invented by the Angers-based pharmacist Emile Giffard in 1885, La Menthe Pastille was an accidental discovery. Thinking that the taste reminded him of English cough lozenges, Giffard named his newfound drink after them, marketing it as a most-refreshing digestive. It turned out to be so popular that he was able to transform his pharmacy into a distillery, which continues to be operational today, still 100% run by the Giffard family. The poster certainly emphasizes the beverage's appeal, so intoxicating that even garden statuary will come to life to indulge in it. This MENTHE - PASTILLE BY Cappiello is an Original Vintage Poster; it is Not a reproduction. This poster is conservation mounted, linen backed, and in very goodndition.
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