Carpano Food & Beverage Advertising Poster


Genre: Food & Beverage
Genre 2: Automobile
Artist: Armando Testa
Year Printed: 1954
Size: 39.25" x 55"
Country of Poster: Italy
Printer: Arti Grafiche F. Pirovano (Milano, Italy)
Restoration Detail: Restored
Condition: Linen Backed
Grade: Near Mint
Condition Detail: This poster has been professionally linen backed.
Additional Information: Original lithographic poster printed in colors, This humorous poster is an excellent example of Armando Testa's work. Since 1954, the fairy-tale, historical world of "King Carpano" represented Punt e Mes to the public. Punt e Mes is a vermouth characterized as "one point of sweetness and a half point of bitterness"*. I'm told it makes a mean Americano and is great in a Manhattan or Negroni.

Antonio Carpano invented this classic Italian dry vermouth in 1786. The image suggests both the longevity of the company and the nobility of the product. A great mid-century design.


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