Biere Champigneulles lithograph Food & Beverage Advertising Poster
| Genre: | Food & Beverage |
|---|---|
| Artist: | Paul Gustave Mohr |
| Year Printed: | c. 1925 |
| Size: | 29.5" x 41" |
| Country of Poster: | Unknown |
| Restoration Detail: | Unrestored |
| Grade: | Very Fine |
| Additional Information: | Original large-format Biere Champigneulles antique poster, circa 1925. The artist is Paul Mohr (1890 – 1959). Printed by Affiches Edia, Paris. Archival linen-backed stone lithograph. The large-size Paul Mohr lithographs are so scarce that there may be only 1 remaining copy of most of his posters. This rare and striking Bière Champigneulles advertisement is a premier example of early 20th-century French lithographic art. Designed by the celebrated artist Paul Mohr, the poster captures the bold, "heroic" style common in vintage alcohol advertising, associating the product with strength and classical grandeur. The artwork features a powerful, classically inspired figure—reminiscent of a Roman god or a heroic athlete—draped in a vibrant red toga. He stands triumphantly alongside a majestic lion, symbolizing the brew’s "strength" and premium quality. In one hand, he holds aloft a frothing glass of Champigneulles beer, highlighting its clear, golden hue. The composition is set against a dark, moody background that makes the saturated reds and golds of the central figure pop, ensuring the advertisement would have been a commanding presence in a 1920s French brasserie or streetscape. About the beer: Founded in 1897 in the town of Champigneulles (near Nancy), the Champigneulles brewery grew to be one of the most significant beer producers in France. This specific poster reflects the Art Deco influence of the mid-1920s, moving away from the floral intricacies of Art Nouveau toward a more muscular, graphic, and impactful aesthetic. The "original Champigneulles" refers to its Grande Blonde , a Belgian Blonde Ale with spicy, caramelized, and floral notes, brewed with local spring water. Other popular beers include the Continental Lager (Pale Lager) and the Witbier , offering different profiles such as ripe fruit or citrus and spice flavors. As an original stone lithograph, this piece represents a defunct printing process known for its rich texture and depth of color that modern reproductions cannot replicate. Being linen backed, the paper has been stabilized, and any fold lines or minor edge wear typical of century-old paper have been expertly flattened, making it ready for high-end framing. • Authentic vintage piece: Guaranteed original period printing (not a reproduction), professionally conserved and linen-backed • Archival conservation: Mounted on acid-free linen with reversible conservation adhesives to stabilize paper and preserve color. • Collector grade presentation: Bright, well-preserved image. Ultra scarce. All vintage posters receive a . Secure, insured shipping: Expertly packed; ships tracked and insured. Don’t confused this with the much smaller ‘cartone’ in-store display version of this poster that is occasionally available. This poster has been professionally archival linen-backed, a process that stabilizes the vintage paper and protects it for centuries. Excellent colors, as shown. Vertical and horizontal fold marks professionally restored. Small spot touch-ups. Each poster includes a . We use sturdy, appropriate packaging to ensure it arrives safely. We strive to provide the most accurate and detailed online descriptions of the artwork's condition. Consider The Vintage Poster your trusted source for antique posters. Buy with confidence. We guarantee your satisfaction and are always ready to help. With over 30 years in the business, we keep our inventory regularly updated and available online. To purchase, add the item(s) to your cart and proceed to checkout. We will ship promptly to your door. Your satisfaction is our top priority, and we stand behind it. poster www.TheVintagePoster.com |
All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Archival materials and Acrylic UV Plexiglass when framing your items to protect and preserve your posters.
