L'Action Combattante de L' U. N.C, Miscellaneous Advertising Poster
| Genre: | Miscellaneous |
|---|---|
| Artist: | Leonetto Cappiello |
| Year Printed: | 1934 |
| Size: | 31.75" x 47" |
| Country of Poster: | Unknown |
| Restoration Detail: | Unrestored |
| Grade: | Very Fine |
| Additional Information: | Original 1934 L’Action Combattante de l’ U.N.C. French vintage poster. Linen-backed. This striking 1934 lithograph by Leonetto Cappiello, the "Father of Modern Advertising," is a powerful example of political graphic art from the interwar period. Created for the UNC (Union Nationale des Combattants), the poster served as a call to action for French veterans to join the "Action Combattante" movement. Recruitment of members for the Combatant Action of the U.N.C. (National Union of Veterans). The U.N.C. is an association of veterans, founded on pacifist patriotism and civic action, with a preference for civic action over political action. "FRENCH PEOPLE, JOIN / THE COMBATANT ACTION/ OF THE UNC/ 15, Rue de Vézelay – Paris / FOR THE RECOVERY / OF THE PUBLIC SPIRIT AND/ THE RESTORATION OF / THE AUTHORITY OF THE STATE" In this monumental work, Cappiello moves beyond his usual whimsical, flamboyant commercial style to embrace a more heroic, disciplined aesthetic. The poster depicts a towering, stylized French soldier (Poilu) in a classic "en avant" stance. The high-contrast palette of deep navy, bold red, and cream underscores the figure's strength and resolve. The man is wearing a helmet and stands out against a blue, white, and red rainbow. He is walking on an octopus. Fold marks restored. Some black in along the left side edge. Additional ink showing at a seam near the octopus. Small smudges in various areas, presumably from the printing, as shown in the photographs. Condition B. Printer: Devanbez. Each poster includes a . We use sturdy, appropriate packaging to ensure it arrives safely. We strive to provide the most accurate and detailed online descriptions of the artwork's condition. Today this original Cappiello antique poster is very difficult to find as very few survived. Consider The Vintage Poster your trusted source for antique posters. Buy with confidence. We guarantee your satisfaction and are always ready to help. With over 30 years in the business, we keep our inventory regularly updated and available online. To purchase, add the item(s) to your cart and proceed to checkout. We will ship promptly to your door. Your satisfaction is our top priority, and we stand behind it. Cappiello poster poster www.TheVintagePoster.com |
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