| Additional Info: |
"Good design is simple - beauty is in the simplicity of the design."
- Raymond Loewy
Loewy created a maquette for the lithograph after his original 1962-1963 design. Using this design as a model, mylar sheets (one for each color), were prepared by Alberto Barrera, under the artist's direction, and then chemically transferred onto emulsion-coated aluminum lithographic plates at the American Atelier. Silver foil was applied by hot stamping.
Proofs were pulled. Corrections and additions were made by hand to the first proofs by the artist. A second proof was pulled the entire edition was then pulled one color at a time under the supervision of Technical Director, Mauro Guiffreda at the American Atelier.
Each print in the edition was inspected and initialed by hand in pencil by Loewy at The American Atelier in December 1978.
Edition Code: LR106
Medium: Lithograph with Hot Stamped Foil
Plates/Screens: 7 Plates
Dominant Colors: Yellow, Metallic Silver, Black
Paper: Somerset |
