Saint-Flour Travel Advertising Poster


Genre: Travel
Artist: M. Le. Meilleur
Year Printed: c. 1930
Size: 24.75" x 39.75"
Country of Poster: France
Printer: Lucien Serre (Paris, France)
Restoration Detail: Restored
Condition: Linen Backed
Grade: Very Fine
Condition Detail: This poster has fresh color and minor tears at bottom. Grade is based on pre-restoration condition, see image for more details. This poster has been professionally linen backed.
Additional Information: Original color lithographic poster, In this original 1920s French travel poster we see the tranquil setting of the historic town of Saint-Flour from the banks of the Ander River. A few men can be seen fishing from the riverbank and from atop the 14th century Roman bridge which leads into the lower city. The older, lower city is connected to the rest of the town by 330 steps that form the Chemin de Chevres (road of the goats). Perched on the top of an old volcano, the medieval city walls are formed of basalt columns which were created by early lava flows. If you look carefully, you can see the square towers of the Saint-Pierre cathedral, the highest cathedral in altitude.

In 1921, the Saint-Flour decreed itself a tourist destination, a place to enjoy the out-of-doors and the beauty of the surrounding countryside. The poster may well be a part of this declaration, perhaps drawn by a local artist, M. LeMielleur. Saint-Flour, though not one of the popular tourist destinations today, is an officially designated "Pays d'Art et d'Histoire" town, important to France's cultural and historical heritage.

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