Evolution of the Cowboy (c 1945) Travel Advertising Poster


Genre: Travel
Genre 2: Sports
Artist: Jo Mora
Year Printed: 1933
Artwork Created: c. 1945
Size: 23.5" x 31.25"
Country of Poster: US
Printer: Jo Mora Publications (Monterey, California)
Restoration Detail: Restored
Condition: Linen Backed
Grade: Fine
Condition Detail: This poster has some tears and cracking. Grade is based on pre-restoration condition, see image for more details. This poster has been professionally linen backed.
Additional Information: Original color lithographic poster, References: Gilmore M11, Originally designed in 1933 for the Salinas Rodeo, this is without question, Mora's most successful carte, and because of its popularity, it went through several iterations and printings. This is the second edition with the map of Salinas replaced by the silhouettes of cowboys and wagons on either side of the "sweetheart of the rodeo" at the top center. You may recognize this famed rodeo figure from the Byrds 1968 Pop/Rock classic "Sweetheart of the Rodeo" album cover.

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