VICTOR VICTORIA BICYCLES Motorcycles & Bicycles Advertising Poster
|Genre:||Motorcycles & Bicycles|
|Artist:||Will (William) H. Bradley|
|Size:||11.25" X 16.25"|
|Country of Poster:||Unknown|
|Additional Information:||Created for the cover of the The Youth's Companion (1827–1929), known in later years as simply The Companion we have a fabulous VICTOR VICTORIA, William Bradley art nouveau cover. Bicycle advertising along with the bicycles advertised—tangible proofs both visually defined and materially constituted. Bradley’s graphic art for the Overman Wheel Company tantalized female consumers with promises of self-autonomy and independence by purchasing and riding the Victoria bicycle. The Overman Wheel Company gained international stature during the 1890s as the manufacturer of the Victor/Victoria bicycles, reputed to be the finest of the new model "safety" bicycles built in the United States. With offices in Boston, New York, Detroit, Denver, San Francisco, Los Angles, Portland, Oregon, and in Europe, Lauded as the "Dean of American typographers," William Henry Bradley was born in Boston on 10 July 1868. Bradley became one of America's foremost type designers, illustrators, and artists, designing magazine covers, posters, and typefaces. Although Bradley's work encompasses many styles, his most recognizable work, like the Overman Wheel Catalog, is in the highly decorative Art Nouveau style, showing influences of Aubrey Beardsley and William Morris.|
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