Carpano Food & Beverage Advertising Poster
|Genre:||Food & Beverage|
|Size:||39.25" x 55"|
|Country of Poster:||Italy|
|Printer:||Arti Grafiche F. Pirovano (Milano, Italy)|
|Condition Detail:||This poster has been professionally linen backed.|
|Additional Information:|| Lithograph in colors, This humorous poster is an excellent example of Armando Testa's work. Since 1954, the fairy-tale, historical world of "King Carpano" represented Punt e Mes to the public. Punt e Mes is a vermouth characterized as "one point of sweetness and a half point of bitterness"*. I'm told it makes a mean Americano and is great in a Manhattan or Negroni.
Antonio Carpano invented this classic Italian dry vermouth in 1786. The image suggests both the longevity of the company and the nobility of the product. A great mid-century design.
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