Biscuits Lefevre-Utile Food & Beverage Advertising Poster

$15,000.00

Genre: Food & Beverage
Artist: Alphonse Mucha
Year Printed: 1897
Size: 17.75" x 24.5"
Country of Poster: France
Printer: Champenois (Paris, France)
Restoration Detail: Restored
Condition: Flat
Grade: Very Fine
Condition Detail: This poster has excellent color and reflective gold; a few small cracks and minor staining. Beautifully framed, the size listed is the framed sized. Additional shipping charges may apply.
Additional Information: Lithograph printed in colors, References: Rennert/Weill 22, Lefevre-Utile, the French biscuit maker commissioned top artists to create their publicity. In addition to this exquisite Art Nouveau poster featuring one of Alphonse Mucha's most charming young ladies with her hair cascading through the image offering a dish of wafers to her viewers, Mucha designed Lefevre-Utile's box tops, wrappers and posters. This is the original 1897 calendar version of the poster and is the first instance that the LU initials appear in the poster design; it is a part of the golden border that protrudes into the central image. LU represents the initials of the company's founder Jean-Romain Lefevre and his business partner and wife, Pauline-Isabelle Utile. Thus began the tradition of incorporating LU into all of their advertising designs. Within a few years, the success of the logo resulted in the company becoming known as LU.



Another interesting design feature in this poster is the weaving of the wheat sheaf and sickle into the fabric of the dress, a subtle reference to the harvest and its abundance. In all, we can see why Mucha's name is synonymous with Art Nouveau in the French poster.


Just a note about the custom framing: It is a hand-carved gilt frame with a silk mat. The framing conforms to current standards for archival framing which means that the silk is wrapped around a 4-ply rag mat, the poster is properly hinged to a 4-ply rag support and we have used Tru-Vue's museum optium glazing which filter 99 percent of the UV light and is also non-reflective.

All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Acrylic UV Plexiglass when framing your items to protect and preserve your posters.