BALLY Lotus (a.k.a. Twins) Fashion Advertising Poster


Genre: Fashion
Artist: Bernard Villemot
Year Printed: 1974
Size: 46" x 63'
Country of Poster: Unknown
Restoration Detail: Unrestored
Grade: Very Fine
Additional Information: Original large for BALLY Lotus (a.k.a. Twins) created by master artist Bernard Villemot. Linen backed, ready to frame. In good condition, but very few of the large format Bally posters are ever found in perfect condition. Villemot's proof that design and advertising can blend together seamlessly. Bally has a great tradition of craftsmanship, quality and style, and always works with great designers. The Lotus poster that Villemot created for Bally in 1974 is the ultimate example of beauty, the power of simplicity and iconic modern design. Imagine how daring it was and still is, to showcase the product (the shoes in this case) only very small and without any detail, and without any additional texts. Created in the 1974 poster 'Lotus', pictured, the yellow and blue shoes are mere impressions - simply coloured shapes, just like the women's hair. Villemot's collaboration with Bally started in 1967 and lasted 22 years, until the passing of the artist in 1989. His last work ‘Legs’, commissioned by Bally, was one of his most famous and led to him being posthumously rewarded the Martini Prize Gold Medal in 1969. A memorable image with simple, elegant lines and bold colors.

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