{"id":7447,"date":"2017-09-11T07:42:07","date_gmt":"2017-09-11T07:42:07","guid":{"rendered":"http:\/\/www.limitedruns.com\/blog\/?p=7447"},"modified":"2017-09-12T14:37:40","modified_gmt":"2017-09-12T14:37:40","slug":"maitres-de-laffiche-masters-of-the-poster-a-brief-history","status":"publish","type":"post","link":"https:\/\/www.limitedruns.com\/blog\/advertising\/maitres-de-laffiche-masters-of-the-poster-a-brief-history\/","title":{"rendered":"&#8220;MAITRES DE L&#8217;AFFICHE&#8221; <br \/>MASTERS OF THE POSTER: A BRIEF HISTORY"},"content":{"rendered":"<p><a title=\"Pan &quot;Maitres de l'Affiche&quot;plate 81 by Jules Cheret\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/pan-maitres-de-l-affiche-plate-81\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-7464\" title=\"Pan - Maitres de l Affiche plate 81 by Jules Cheret sm\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Pan-Maitres-de-l-Affiche-plate-81-by-Jules-Cheret-sm.jpg\" alt=\"\" width=\"461\" height=\"576\" srcset=\"https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Pan-Maitres-de-l-Affiche-plate-81-by-Jules-Cheret-sm.jpg 461w, https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Pan-Maitres-de-l-Affiche-plate-81-by-Jules-Cheret-sm-240x300.jpg 240w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/a>Plates from the Maitres de l&#8217;Affiche (Masters of the Poster) collection included 256 color lithographic plates delivered to monthly subscribers in sets of four beginning in 1895 and continuing through 1900. The collection was reproduced from the original posters of ninety-seven artists in a smaller 15 3\/4 x 11 3\/8 inch (40 x 29 cm) format. The individual plates were issued as separate numbered sheet, with the printer&#8217;s name, &#8220;<a title=\"PRINTER - IMPRIMERIE CHAIX\" href=\"https:\/\/www.limitedruns.com\/search\/?keywords=Imprimerie+Chaix&amp;view=image&amp;page=1&amp;sorting=alpha\" target=\"_blank\"><strong>Imprimerie Chaix<\/strong><\/a>,&#8221; in the margin at the bottom left hand corner and blind stamp.<br \/>\n<a title=\"Au Violon &quot;Maitres de l'Affiche&quot; plate 103 by Jules-Alexandre Grun\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/au-violon-maitres-de-l-affiche-plate-103\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-7466\" title=\"Au Violon - Maitres de l Affiche plate 103 by Jules-Alexandre Grun sm\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Au-Violon-Maitres-de-l-Affiche-plate-103-by-Jules-Alexandre-Grun-sm.jpg\" alt=\"\" width=\"438\" height=\"576\" srcset=\"https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Au-Violon-Maitres-de-l-Affiche-plate-103-by-Jules-Alexandre-Grun-sm.jpg 438w, https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Au-Violon-Maitres-de-l-Affiche-plate-103-by-Jules-Alexandre-Grun-sm-228x300.jpg 228w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/a>This smaller format and the fact the &#8220;Maitres&#8221; were a paid subscription allowed the printer to use the latest state-of-the-art printing techniques not normally used in the large format posters. High-quality paper was used, whereas the posters were usually printed on lesser quality newsprint. This explains why the quality of the printing, in the &#8220;Maitres de l&#8217;Affiche,&#8221; usually far exceeds that of their larger counterparts.<br \/>\n<strong><a title=\"Au Violon &quot;Maitres de l'Affiche&quot; plate 103 by Jules-Alexandre Grun\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/au-violon-maitres-de-l-affiche-plate-103\/\" target=\"_blank\">Au Violon<\/a>\u00a0&#8220;Maitres de l&#8217;Affiche&#8221; Plate No. 103<br \/>\nTheatre &amp; Opera<\/strong><br \/>\n<strong> by <a title=\"Jules-Alexandre Grun\" href=\"https:\/\/www.limitedruns.com\/search\/?keywords=Jules-Alexandre+Grun&amp;view=image&amp;page=1&amp;sorting=alpha\" target=\"_blank\">Jules-Alexandre Grun<\/a><\/strong><br \/>\n<strong> Printed 1898<\/strong><br \/>\n<strong> Artwork originally created in 1897<\/strong><\/p>\n<p style=\"text-align: center;\"><a title=\"The Chieftain &quot;Maitres de l'Affiche&quot; plate 48 by Dudley Hardy\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/the-chieftain-maitres-de-l-affiche-plate-48\/\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7481\" title=\"The Chieftain - Maitres de l Affiche plate 48 by Dudley Hardy sm\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/The-Chieftain-Maitres-de-l-Affiche-plate-48-by-Dudley-Hardy-sm.jpg\" alt=\"\" width=\"394\" height=\"576\" srcset=\"https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/The-Chieftain-Maitres-de-l-Affiche-plate-48-by-Dudley-Hardy-sm.jpg 394w, https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/The-Chieftain-Maitres-de-l-Affiche-plate-48-by-Dudley-Hardy-sm-205x300.jpg 205w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/a><a title=\"The Chieftain &quot;Maitres de l'Affiche&quot; plate 48 by Dudley Hardy\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/the-chieftain-maitres-de-l-affiche-plate-48\/\" target=\"_blank\"><strong>The Chieftain<\/strong><\/a> <strong>&#8220;Maitres de l&#8217;Affiche&#8221; Plate No.\u00a048<\/strong><br \/>\n<strong>Theatre &amp; Opera<\/strong><br \/>\n<strong> by <a title=\"Dudley Hardy\" href=\"https:\/\/www.limitedruns.com\/search\/?keywords=Dudley+Hardy&amp;view=image&amp;page=1&amp;sorting=alpha\" target=\"_blank\">Dudley Hardy<\/a><\/strong><br \/>\n<strong>Printed 1896<\/strong><br \/>\n<strong>Artwork originally created in 1895<\/strong><a title=\"The Chieftain &quot;Maitres de l'Affiche&quot; plate 48 by Dudley Hardy\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/the-chieftain-maitres-de-l-affiche-plate-48\/\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<p style=\"text-align: center;\">Because of their beautiful colors, stunning images, relatively small size and affordable prices\u00a0&#8220;Maitres de l&#8217;Affiche&#8221; are highly collected sought after.<br \/>\n<a title=\"Aux Trois Quartiers &quot;Maitres de l'Affiche&quot; plate 211 by Rene-Louis Pean\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/aux-trois-quartiers-maitres-de-l-affiche-plate-211\/\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7489\" title=\"Aux Trois Quartiers - Maitres de l Affiche plate 211 by Rene-Louis Pean sm\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Aux-Trois-Quartiers-Maitres-de-l-Affiche-plate-211-by-Rene-Louis-Pean-sm.jpg\" alt=\"\" width=\"421\" height=\"576\" srcset=\"https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Aux-Trois-Quartiers-Maitres-de-l-Affiche-plate-211-by-Rene-Louis-Pean-sm.jpg 421w, https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Aux-Trois-Quartiers-Maitres-de-l-Affiche-plate-211-by-Rene-Louis-Pean-sm-219x300.jpg 219w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><strong><a title=\"Aux Trois Quartiers &quot;Maitres de l'Affiche&quot; plate 211 by Rene-Louis Pean\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/aux-trois-quartiers-maitres-de-l-affiche-plate-211\/\" target=\"_blank\">Aux Trois Quartiers<\/a> &#8220;Maitres de l&#8217;Affiche&#8221;<\/strong><br \/>\n<strong> Plate No. 211<\/strong><br \/>\n<strong> by <a title=\"Rene-Louis Pean\" href=\"https:\/\/www.limitedruns.com\/search\/?keywords=Rene-Louis+Pean&amp;view=image&amp;page=1&amp;sorting=alpha\" target=\"_blank\">Rene-Louis Pean<\/a><\/strong><br \/>\nOriginally created as a full size poster that advertised oriental rugs at the Aux Trois Quartiers on the grand Boulevard de la Madeleine<br \/>\n<a title=\"The Quest of the Golden Girl &quot;Maitres de l'Affiche&quot; Plate No.128\" href=\" https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/maitre-plate-128-the-quest-of-the-golden-girl\/\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7494\" title=\"OLYMPUS DIGITAL CAMERA\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Maitre-Plate-128-The-Quest-of-the-Golden-Girl-by-Reed-sm.jpg\" alt=\"\" width=\"412\" height=\"576\" srcset=\"https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Maitre-Plate-128-The-Quest-of-the-Golden-Girl-by-Reed-sm.jpg 412w, https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Maitre-Plate-128-The-Quest-of-the-Golden-Girl-by-Reed-sm-214x300.jpg 214w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/a><a title=\"The Quest of the Golden Girl &quot;Maitres de l'Affiche&quot; Plate No.128\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/maitre-plate-128-the-quest-of-the-golden-girl\/\" target=\"_blank\"><strong>The Quest of the Golden Girl<\/strong><\/a> <strong>&#8220;Maitres de l&#8217;Affiche&#8221;<\/strong><br \/>\n<strong> Plate No.128<\/strong><br \/>\n<strong> by Reed<\/strong><\/p>\n<p><a title=\" Mothu et Doria, &quot;Maitres de l'Affiche&quot; plate 46 by Theophile Steinlen\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/mothu-et-doria-maitres-de-l-affiche-plate-46\/\" target=\"_blank\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7498\" title=\"Mothu et Doria - Maitres de l Affiche plate 46 by Theophile Steinlen sm\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Mothu-et-Doria-Maitres-de-l-Affiche-plate-46-by-Theophile-Steinlen-sm.jpg\" alt=\"\" width=\"443\" height=\"576\" srcset=\"https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Mothu-et-Doria-Maitres-de-l-Affiche-plate-46-by-Theophile-Steinlen-sm.jpg 443w, https:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2016\/05\/Mothu-et-Doria-Maitres-de-l-Affiche-plate-46-by-Theophile-Steinlen-sm-230x300.jpg 230w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\u00a0<a title=\"Mothu et Doria &quot;Maitres de l'Affiche&quot; plate 46 by Theophile Steinlen\" href=\"https:\/\/www.limitedruns.com\/original\/advertising-posters\/maitres-de-laffiche\/mothu-et-doria-maitres-de-l-affiche-plate-46\/\" target=\"_blank\"><strong>Mothu et Doria<\/strong><\/a> <strong>&#8220;Maitres de l&#8217;Affiche&#8221;<\/strong><br \/>\n<strong> Plate No. 46<\/strong><br \/>\n<strong> by<\/strong> <a title=\"Theophile Steinlen\" href=\"https:\/\/www.limitedruns.com\/search\/?keywords=Theophile+Steinlen&amp;view=image&amp;page=1&amp;sorting=alpha\" target=\"_blank\"><strong>Theophile Steinlen<\/strong><\/a><\/p>\n<p>\u00a0See more available\u00a0<strong><a title=\"More Maitres de l'Affiche Prints\" href=\"https:\/\/www.limitedruns.com\/search\/?keywords=MAITRES&amp;view=image&amp;page=1&amp;sorting=alpha\" target=\"_blank\">Maitres de l&#8217;Affiche prints<\/a><\/strong><\/p>\n<p>Sign-up for our\u00a0<a title=\"Sign Up For Limited Runs' Newsletter\" href=\"https:\/\/www.limitedruns.com\/accounts\/register\/\" target=\"_blank\"><strong>newsletter<\/strong>\u00a0<\/a>and get\u00a0news, updates and special offers<\/p>\n<h4><em>For lovers of Vintage Posters, Photography and Art &#8212; Limited Runs!<\/em><\/h4>\n<p>Limited Runs, the premier destination for discovering and buying the best in original vintage posters, print art and fine art photography, continues to add new items to the site every day and each week we feature some of our latest additions of original vintage film, advertising and rock posters, art prints and photography.<\/p>\n<p>Also follow Limited Runs on:<\/p>\n<p><strong><a title=\"Limited Runs on Facebook\" href=\"https:\/\/www.facebook.com\/LimitedRuns\" target=\"_blank\"><img loading=\"lazy\" title=\"Facebook sm\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2014\/09\/Facebook-sm1.jpg\" alt=\"\" width=\"58\" height=\"58\" \/><\/a><a title=\"Limited Runs on Instagram\" href=\"https:\/\/www.instagram.com\/limitedruns\/\" target=\"_blank\"><img loading=\"lazy\" title=\"Instagram\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2017\/02\/Instagram.jpg\" alt=\"\" width=\"58\" height=\"58\" \/><\/a><a title=\"Limited Runs on Twitter\" href=\"https:\/\/twitter.com\/LimitedRuns\" target=\"_blank\"><img loading=\"lazy\" title=\"Twitter\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2014\/09\/Twitter-Logo-copy1.jpg\" alt=\"\" width=\"60\" height=\"58\" \/><\/a><a title=\"Limited Runs on Pinterest\" href=\"https:\/\/www.pinterest.com\/LimitedRuns\/\" target=\"_blank\"><img loading=\"lazy\" title=\"Limited Runs on Pinterest\" src=\"http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2017\/02\/pinterest-logo.jpg\" alt=\"\" width=\"58\" height=\"58\" \/><\/a> <\/strong><a title=\"Limited Runs on YouTube\" href=\"https:\/\/www.youtube.com\/channel\/UCZ-k7iK7RnLaXWBo9Ejdewg\" target=\"_blank\"><img loading=\"lazy\" title=\"Limited Runs on Pinterest\" src=\" http:\/\/www.limitedruns.com\/blog\/wp-content\/uploads\/2017\/02\/YouTube-Logo.jpg\" alt=\"\" width=\"120\" height=\"51\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plates from the Maitres de l&#8217;Affiche (Masters of the Poster) collection included 256 color lithographic plates delivered to monthly subscribers in sets of four beginning in 1895 and continuing through 1900. The collection was reproduced from the original posters of ninety-seven artists in a smaller 15 3\/4 x 11 3\/8 inch (40 x 29 cm)<\/p>\n","protected":false},"author":13,"featured_media":7458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5],"_links":{"self":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts\/7447"}],"collection":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/comments?post=7447"}],"version-history":[{"count":60,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts\/7447\/revisions"}],"predecessor-version":[{"id":8901,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts\/7447\/revisions\/8901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/media\/7458"}],"wp:attachment":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/media?parent=7447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/categories?post=7447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/tags?post=7447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}