{"id":2602,"date":"2014-09-13T21:18:22","date_gmt":"2014-09-13T21:18:22","guid":{"rendered":"http:\/\/www.limitedruns.com\/blog\/?p=2602"},"modified":"2017-02-11T17:26:27","modified_gmt":"2017-02-11T17:26:27","slug":"vintage-advertising-posters","status":"publish","type":"post","link":"https:\/\/www.limitedruns.com\/blog\/advertising\/vintage-advertising-posters\/","title":{"rendered":"Vintage Advertising Posters
of Leonetto Cappiello"},"content":{"rendered":"

Limited Runs, one of the largest online sellers of original, vintage posters, continues to add original vintage advertising posters to the site. Each week we feature some of our latest additions of original vintage advertising posters which are for sale.<\/p>\n

The Unmistakable Vintage Posters of Leonetto Cappiello<\/strong><\/span><\/a><\/p>\n

When you try to explain your love of vintage posters to friends or family, you\u2019ll find you are often met with a blank stare. Most people don\u2019t realize that actual original posters, printed over 100 years ago, can still be found in today\u2019s\u2019 market, and that they are, in fact, sought after as collectibles and as home d\u00e9cor with value and history. Show those same people a picture of a Cappiello poster such as \u201cMaurin Quina\u201d and the blank stare will change to a smile, \u201cOh, those posters, of course!\u201d<\/div>\n
\"\"<\/a>Leonetto Cappiello (1875-1942) was a young Italian artist with a dream when he arrived in Paris. The \u201ccity of the light\u201d was known for ambitious artists and unique printing techniques, most notably the first large-formatted posters. Initially, Cappiello had no luck in the coveted poster industry, instead securing a job as a caricaturist and illustrator of humor and satire. When finally commissioned to design posters, he created designs with flat, solid color backgrounds and starkly contrasting figures, techniques mastered via his caricature days.<\/div>\n
Cappiello\u2019s designs were wildly different from the soft and detailed posters of his predecessors: Cheret, Choubrac, Pal and Tamagno. By printing one-sheet size posters (hyperlink), with his signature black backgrounds, every other color visually leaped off the page in contrast. Cappiello created startling posters \u2013 beginning with \u201cLe Frou Frou\u201d and his distinctive style caught the attention of prominent printers and advertising agents alike. Imagine how striking Cappiello\u2019s bold 5-foot tall posters appeared on the city streets of Paris in 1905 in contrast to the soft, muted colors of his fellow artists!\u00a0<\/span><\/div>\n
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Cappiello\u2019s figures are animated with joy, his animals are noble, his devils are mischievous, and each design executed leaves a lasting impression, as well as a clever reference to the brand advertised. It is for this reason that Cappiello is considered to be\u00a0<\/strong>the \u201cfather of modern advertising.\u201d<\/strong><\/p><\/blockquote>\n

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A century later, the artist\u2019s iconic images such as \u201c<\/span>Maurin Quina<\/a>\u201d also known as the ‘Green Devil’<\/span><\/p>\n<\/div>\n

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\u00a0and \u201c<\/span>Cremant du Roi<\/a>\u201d and “<\/span>Cognac Pellisson<\/a>” continue to delight viewers and collectors alike.<\/span><\/div>\n

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Over the years, Cappiello posters have\u00a0<\/span>quadrupled in value indicating to the collector\u2019s market that Cappiello\u2019s art is here to stay…<\/span><\/div>\n
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Browse through all the\u00a0Cappiello posters available on Limited Runs<\/a><\/div>\n
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Sign-up for our\u00a0newsletter<\/strong>\u00a0<\/a>and get\u00a0news, updates and special offers<\/p>\n

For lovers of Vintage Posters, Photography and Art — Limited Runs!<\/em><\/h4>\n

Limited Runs, the premier destination for discovering and buying the best in original vintage posters, print art and fine art photography, continues to add new items to the site every day and each week we feature some of our latest additions of original vintage film, advertising and rock posters, art prints and photography.<\/p>\n

Also follow Limited Runs on:<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a> <\/strong>\"\"<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Limited Runs, one of the largest online sellers of original, vintage posters, continues to add original vintage advertising posters to the site. Each week we feature some of our latest additions of original vintage advertising posters which are for sale. The Unmistakable Vintage Posters of Leonetto Cappiello When you try to explain your love of<\/p>\n","protected":false},"author":2,"featured_media":2615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5],"_links":{"self":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts\/2602"}],"collection":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/comments?post=2602"}],"version-history":[{"count":25,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts\/2602\/revisions"}],"predecessor-version":[{"id":8984,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/posts\/2602\/revisions\/8984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/media\/2615"}],"wp:attachment":[{"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/media?parent=2602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/categories?post=2602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.limitedruns.com\/blog\/wp-json\/wp\/v2\/tags?post=2602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}